Are you a Marvel fan? If you are, we love you 3000.

In one of Thor’s movies, when Thor and Loki are steering the boat, Loki says, “If it were easy, everyone would do it.”

That’s exactly what getting into the salon business is like. If it were really as easy as getting a degree and having a wonderful salon space, instead of there being 1.3 million salon professionals, there would be way more. Among these professionals, three out of ten are self-employed.

So, what makes one salon stand out among thousands in the same city?

The real question you should be asking is, “How can I effectively communicate my services to the right audience?”

The answer: consistent, intentional marketing that attracts local clients—and keeps them coming back.

Below, we’ll break down go-to marketing strategies that help salon studio owners impress, attract, and retain clients, with real examples and data-backed insights.

1. Make the Right Promise to the Audience You Know

Before spending a dollar on ads or posting on Instagram, ask yourself:

• Who exactly am I talking to?
• What problem am I solving for them?

Those are two of the major questions that can help you build the right brand message.

For example, if you are targeting retirees, a tagline or brand message like “We help busy professionals with a polished look in just 90 minutes” might be a mistake by the salon professional, as it’s not really compelling for the target audience. Speed isn’t their pain point—comfort and care might be.

Your brand promise should sit at the intersection of:

• What your audience values
• What do you do better than competitors

Overpromising may bring clients in once, but it’s the fastest way to lose repeat visits.

Locs By Lyric built a strong brand by focusing on one niche—loc styling and care. Even the service is embedded in the brand name, instantly communicating expertise and trust.

2. Be a Renowned Face in the Neighborhood

Salon services are hyper-local. Unlike some services that can be provided remotely, salons need the attention of a local audience to thrive. That’s why it’s important to make sure that when they search for a salon in the neighborhood on their map, your salon should pop up.

One way to do it is to set up and optimize a Google Business Profile. An optimized profile includes:

• Accurate studio name & hours
• High-quality interior/exterior photos
• Service list & pricing
• Booking link
• Short, keyword-rich description

Profiles with updated photos and posts are shown more frequently in local searches.

Salon Vanity boasts an optimized Google Business Profile, earning 4.9 out of 5 stars and 612 Google reviews, which makes it one of the most trusted salons in the area. Results? Increased visibility and client trust, leading to more bookings

3. Select One Reliable Booking Process

A complicated booking process can cost you clients.

Instead of asking them to visit your website or social media, send messages, and wait for a response, make it easy and fast with an instant booking system. This streamlines the process, improves the client experience, and encourages more bookings.

Here are the features to look for in a salon booking system:

Try to have a system that enables reminders and rebooking. While constant reminders reduce no-shows, rebooking makes it easier for repeat clients to book services. This can improve the experience of both the new and repeat clients.

Carlin Cuts switched to a single, feature-rich booking system that automated confirmations and follow-ups. This reduced no-shows and made rebooking seamless.

4. Build an Impressive Social Presence

For beauty businesses, Instagram is often the first impression.

Social media is often the number one source for beauty service seekers to determine whether a salon is good enough. But that doesn’t mean you can just post random content on your social media platform. Instead, aim for quality content that people would like to see. Here are some of the content ideas that would work best for a salon professional’s platform.

• Before-and-after (show the process and the result).

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A post shared by Ｊａｃｋ Ｍａｒｔｉｎ (@jackmartincolorist)

Check out this transformation by Jack Martin to see how a simple before-and-after post can showcase your skill and impress potential clients.

• Client reactions (short clips of clients seeing their fresh hairstyle).

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A post shared by Jayne Matthews (@jayne_edosalon)

Watch this clip by Jayne Matthews to see the power of capturing genuine client reactions. These moments build trust and let potential clients experience the joy of your service vicariously.

• Quick tips (how to shampoo colored hair, how to style curtain bangs).

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A post shared by Fashionista (@fashionista_com)

Take a look at this quick session by Dusty Schlabach of Curlvision to see how helpful tutorials can engage followers. Educational content not only adds value but positions you as an expert in your field.

To boost your social media presence and reach, encourage clients to share reviews of their experience. On Instagram, they can create reels showcasing their transformations, highlighting both the process and the results of your services.

5. Use Referral Incentives

Word-of-mouth still wins.

Instead of relying solely on ads or influencers, leverage your existing satisfied clients to spread the word about your salon. The key is to create a structured, appealing referral program that rewards both the referrer and the new client, without eating into your margins.

Here are some rewards you can offer when a referrer brings you a paying client.

The key is to avoid offering high-effort or high-cost services (like full color corrections or hair extensions) as incentives. These can hurt your profits and make the program unsustainable. Stick to add-ons like conditioning treatments, blowouts, or small styling services that feel valuable to clients but don’t drain your resources.

Tips for a Successful Referral Program

1. Promote it consistently – Mention it during appointments, on receipts, and on social media.
2. Track referrals easily – Use your booking system to link referrers to new clients.
3. Celebrate your referrers – Publicly acknowledging loyal clients can encourage others to participate.
4. Keep it simple – Clients should understand the reward instantly, without complicated rules.

A strong referral program turns your happy clients into your best marketers, creating a cycle of growth that’s both cost-effective and reliable.

6. Partner and Collaborate with Local Businesses

Strategic partnerships expand reach without ads.

Strategic partnerships are one of the most effective ways for salon studio owners to grow without spending heavily on advertising. When you team up with other local businesses, you tap into their audience and increase awareness of your brand in the community.

High-Impact Collaborations

• Nail techs + facial specialists — offer combined beauty packages.
• Bridal shops & wedding planners — perfect for bridal hair, makeup, and wedding day services.
• Boutiques & photographers — co-host fashion/beauty events or photoshoot days.
• Coffee shops & wellness studios — create relaxed cross‑promo experiences.

Partnering with nearby businesses helps you:

• Reach a wider audience by exposing your salon to non‑clients who already trust your partner.
• Boost credibility thanks to the “know, like, and trust” factor that comes from a respected local recommendation.
• Share costs and resources (like joint promotions or events), making marketing more efficient.

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A post shared by Fox & Jane Salon (@foxandjane)

Brands can also partner with causes to make a meaningful impact while connecting with their audience. For instance, Fox & Jane Group launched a special Pride Month collection, donating 100% of June proceeds to LGBTQIA+ organizations like True Colors United and The Dress Code Project.

7. Measure the Right Metrics

Marketing without tracking is guessing.

In today’s competitive salon industry, data is the difference between growing and just getting by. By consistently measuring the right key performance indicators (KPIs), you can spot trends early, fix issues before they cost revenue, and make decisions based on facts instead of assumptions.

What to Track and Why It Matters

Here are the core metrics that truly move the needle for salons:

Understanding where you stand compared to industry norms helps you make smarter adjustments:

• Pre-booking ratio: Many salons see 15–30%, while top performers hit 42–55%.
• Churn rate: A monthly churn (clients who don’t return) of 10–15% is average; top salons hold churn to 4–8%.
• Average ticket value: Most salons range between $75 – $95 per visit, but top salons can exceed $105 – $140.
• Rebooking rate: Healthy salons aim for 60–80% rebooking — meaning clients schedule their next visit before leaving.

These benchmarks help you assess whether your salon is performing below, at, or above typical industry levels and guide where you should focus improvement efforts.

Why Metrics Matter More Than Ever

• Bookings per week help you spot seasonal effects or the impact of a marketing campaign.
• Rebooking and retention rates signal whether clients are delighted enough to commit to their next visit — critical since a large portion of salon revenue (often 60–80%) comes from repeat clients.
• Average ticket value highlights how well you’re upselling add‑ons, retail items, or premium services.
• No-show rates give insight into how much revenue you’re leaving on the table due to missed appointments — which industry reports show can drain 10–20% of bookings if not addressed.

Turn Data Into Action

Tracking metrics isn’t just about numbers — it’s about acting on trends:

• If rebooking rates are low, train staff to offer next appointments before clients leave and automate rebooking reminders.
• If no‑show rates are high, implement deposits and automated confirmations — strategies proven to significantly reduce no‑shows.
• If the average ticket value is stagnant, create bundled packages and suggest add‑ons at checkout.

Salons that embrace data don’t just survive — they grow. Their dashboards become predictive tools rather than rear‑view indicators.

Summing It Up

Success as a salon studio owner isn’t just about skill—it’s about visibility, clarity, and consistency.

When you:

• Communicate clearly
• Show up locally
• Make booking easy
• Track what works

You don’t just attract clients—you build loyalty.

If you’re a new esthetician or salon professional ready to implement these strategies, rent your space at Select Salon Studio and enjoy premium amenities designed to help your business grow.

“If it hasn’t been your day, your week, your month, or even your year. I’ll be there for you.”

No, we are not revising the soundtrack of the famous TV series, F.R.I.E.N.D.S. That’s what a salon would say to their potential client, that they’ll be there to cure the stress, stiffness, and uncomfortable feelings if the client has had a tough day, week, month, or year.

A salon is a place where people come for more than just the services. They visit to enjoy an experience. As an esthetician, you need to ensure you create an environment that gives a positive first impression and encourages visitors to return. Don’t know where to start? Here are some ideas for personalizing your salon that could encourage clients to return. Let’s start by impressing the clients.

Image Source: freepik.com/freepik

1. Warm & Inviting Wooden Walls

Before your clients can look at the lights and colors on the ceiling or the design on the floor, the first things that might grab their attention are the walls. Now, you can go for wallpapers or a statement wall; both are good ideas.

But how about introducing the organic texture of wood to your walls? Apart from complementing all the metal and glass surfaces around the salon, wood is known to increase the feeling of relaxation and comfort.

Let’s look at some of the design tips when going for wooden walls.

• Light-toned woods to maintain brightness in a small-spaced salon.
• Darker woods to signal sophistication and complement the neutral-colored furniture.
• Vertical wood panels create an illusion that makes the salon look taller.

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A post shared by The Widows Peak ⭐️ Tattoo & Hair Parlor (@thewidowspeakparlor)

The Widows Peak Hair Parlor uses a wooden wall and floor design to create the perfect spot for clients to have a transformation picture taken after the treatment.

2. Clutter-Free and Welcoming Reception Desk

Before the client even enters your salon, the difference between them walking through the doors or going to a rival salon can be a pleasant-looking reception area. Being the first point of contact for your client, the reception area needs to be clutter-free, showing professionalism and convenience.

Here are some tips to keep your reception desks good enough to impress clients.

• Only keep the essential things. Keep all other paperwork and items in drawers or out of sight.
• Keep a check-in tablet to make the check-in process smooth and convenient, preventing delays.
• Some of the minimal décor you can go for includes keeping a single vase, small plant, or something similar

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A post shared by MODERN SALON (@modernsalon)

Modern Salon on Instagram features Salon Today in Las Vegas, showcasing how they used a rotating tablet at the reception desk to enhance client convenience.

3. Lit Up Mirrors to Glow Up The Space

What is the first thing clients often like to do after they get the treatment they came in for? Take out their phone and take a picture. Knowing that, you can help them ensure the selfies are good ones, with the mirror lit up along the border. This illumination reduces shadows and enhances color accuracy, all necessary ingredients of taking Instagram-worthy selfies.

Let’s look at some ideas to create the desired experience when you are lighting up the mirror.

• LED backlit mirrors provide soft lights that aren’t too overwhelming.
• Ring-light style mirrors that specifically highlight makeup and lashes.
• Warm white tones create a desirable neutral glow while maintaining true-to-life color.

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A post shared by Veronica (@hairbyvse_)

Veronica, a hairstylist, shows how using a lit-up mirror and the festive pink touch around it can create a pleasant experience for her clients.

4. Floating Shelves For Modern Minimalism

As we have talked about, clutter can create a negative experience at the reception, and the same goes for other parts of the salon. If you want to keep your equipment visible without causing clutter, floating shelves are a good option. This is a simple yet effective way to showcase high-end products, demonstrating professionalism and building trust.

Here are some considerations when opting for floating shelves.

• Go for a symmetrical design to show sophistication and balance
• Use matching shelves, materials, and colors that complement the overall décor.
• Keep limited items on each shelf in a formation to avoid a cluttered appearance.

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A post shared by ✨ 𝒮𝒽𝒶𝓃𝓃𝑜𝓃 ✨ (@shannynails)

ShannyNails Studio uses a beautiful triangle-shaped floating shelf to display nail polishes of various colors.

5. Comfortable Waiting Area For Relaxing

Let’s face it: if you have a long queue of clients waiting, a walk-in client may spend more time in the waiting area than in the treatment chair. That’s why it’s important to look after the waiting area, making it comfortable and soothing. And the icing on the cake is that a comfortable waiting area reduces perceived waiting time, ensuring the client stays rather than becoming frustrated and leaving for a nearby rival salon.

Here are some design tips to actually make your waiting area good enough for high-end clients.

• Select chairs, benches, or sofas with supportive cushions and colors that complement the salon’s décor.
• Have side tables that look good and act as a place for people to keep their belongings.
• Install magazine racks with the latest editions, so people can keep themselves involved.

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A post shared by #NAILSMAGAZINE (@nailsmagazine)

The Nail Magazine gives a tour of The Nail Bar Collective. The founder, Britt Higgens, shows a beautiful waiting area, followed by the rest of the sections.

6. Stylish Space Dividers to Define Your Salon Zones

Having a defined workspace makes it easy for clients to know exactly where to go. This is usually a good idea for open-concept salons, creating functional zones without fully closing off the area. Such dividers can add to the client’s privacy and comfort.

Here are some of the divider options you can choose from.

• Frosted glass or acrylic panels to ensure that the light passes through, and the privacy remains intact.
• Wooden screens or slatted dividers add texture and warmth.
• Freestanding shelving units can act as a storage place, while also defining the space.

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A post shared by MODERN SALON (@modernsalon)

Modern Salon features Cove Hair Co., showcasing the design elements and space dividers that separate zones for hair, nails, and other rooms.

7. Green & Eco-Friendly Elements

Using real plants offers natural beauty to the salon and attracts eco-conscious clients. Additionally, you can use faux plants to enhance your salon’s aesthetics. If you’re installing natural items, make sure to maintain them so they don’t go from attractive to looking like weeds that need to be removed.

Some of the go-to sustainable items you can install.

• Use recycled wood, bamboo, cork flooring, and similar natural products.
• Go for energy-efficient LED lighting that enhances the space and reduces the electricity bill.
• Add live plants to enhance the interior’s look and improve air quality in your salon.

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A post shared by Amber Santori (Reece) (@mrsambersantori)

Amber Santori shows the Root’d in Dallas salon, with visible plants besides the treatment chair and at the entrance.

The Final Word

Designing a high-end studio is an ongoing process. As style trends evolve and your business grows, your décor can adapt with you. When clients walk into a space that feels intentional, calm, and polished, they immediately sense the level of care you put into your work. Remember, your décor doesn’t have to be extravagant. It only needs to be thoughtful and meet the client’s expectations.

Are you a new esthetician looking for a place you can customize for clients’ comfort and provide a calming experience? Well, you can start your career by renting a space at Select Salon Studios. One benefit is that you keep 100% of your earnings. Want more? The salon will give you more. The studio is equipped with high-quality tools and items necessary for top services. The icing on the cake is that Select Salon Studios also handles your brand marketing and offers tons of amenities, so you can focus on one thing – ensuring the perfect client experience to encourage them to return.

Are you finally tired of the 9-5 salon grind and want to run your own show? Is it the right decision to rent a booth or should you go for something else? In the article we will weigh all the pros and cons of a booth rental so you know if this move is your big win or is it a little too soon.

What Is A Booth Rental?

A booth rental is like a business arrangement where you, as an independent stylist, pay a weekly or monthly fee to a salon owner in exchange for the use of a station within their salon space. It is as if you become a tenant rather than an employee.

Image Source: freepik.com/freepik

Book a Booth Rental in Toledo Book a Booth Rental in Maumee

Salon owners usually don’t just provide the physical space but they also provide basic utilities and maintenance. The rest is all the stylists responsibility, which may include:

• Setting your own price
• Handling taxes, insurance and licensing
• Purchasing all products
• Managing marketing and client booking and payments.

While this seems like a great way to finally be an owner of your own business, there are some pros and cons you must be wary of.

The Pros

The pros of booth rentals make it a very lucrative option for independent stylists and here is what they can expect from it:

1. Freedom To Be Your Own Boss

Once you rent a booth you no longer have to clock in and out on someone’s command. You can decide your own hours, what services you will give and what you want to charge for these services.

You can also plan your vacations just when you want and for however long you need. The freedom to make your own decisions is what most stylists strive for. No micromanagement, no nagging, just complete autonomy of being your own boss.

2. Get The Bigger Share Of Your Earning

When you work in a commission model with a salon you will end up paying 40%-60% of every single service you perform

3. Be The Creative Decision Maker

Being a booth renter means you can make your own creative decisions. No more letting the salon owner decide what product, tools or technique you choose. You can make decisions depending on the techniques you think are best and will work for your clients. This way you can also tailor your services and make them more niche specific. A personalized and more high end styling experience can make you a customer favorite.

Image Source: freepik.com/freepik

The Cons

The pros far outweigh the cons but it is important to know everything before you finally become a self employed beauty professional and decide to rent a booth.

1. Independence That Comes With A Price Tag

When you rent a booth weekly or monthly, this becomes a fixed business expense and you are required to pay no matter how many clients you serve. It can become slightly problematic to arrange that big sum every week or month and add to the stress of paying rent. If the month is slow and you did not have that many clients you may have to pay the rent right out of your pocket.

2. No Built In Benefits

Employment means a fixed salary that comes with perks. Independent stylists do not work on a salary or a fixed income, which means they do not have any of the benefits such as paid leaves, health insurance and more. As a small business owner you will be responsible for your own health insurance and other things such as taxes. These costs can also dig a hole in your wallet.

3. One Head Several Hats

Running a small business is no walk in the park. There are many things to do and you alone to do them. This is where it can become overwhelming. You will have to figure everything out on your own and perform tasks like book appointments, follow up on said appointments, make sure your product inventory is sufficient enough and you may even have to clean your station.

4. Client Acquisition Nightmares

If you do not have a loyal clientele already, renting a booth might not be the best idea. Booth rental salons are not really responsible for your marketing and the walk in clients may not always come your way.

In this case, you need to work on your marketing skills and advertise yourself so more and more people know about the services you offer and where you work. A good idea would be to be highly active on social media and gain traction there. Personal branding can help you get customers and the visibility you need.

Questions To Ask Before Renting A Booth

Be careful when renting a booth, here are some questions you should ask before you finalize your decision:

1. What’s included in the rent? (utilities, cleaning, receptionist, towels, backbar products)
2. How much is the rent, and how often is it due? (weekly, bi-weekly, monthly)
3. Are there any hidden fees? (maintenance, late fees, supply charges)
4. What is the length of the rental agreement? (short-term, long-term, flexible)
5. Is there an exit policy or buy-out clause if I want to leave early?
6. How many walk-in clients does the salon typically get?
7. Does the salon offer marketing or promotional support?
8. Am I allowed to sell my own retail products?
9. What are the rules around branding and décor for my booth?
10. What kind of insurance do I need, and is proof required by the salon?
11. Are there restrictions on working hours or services offered?
12. What’s the salon’s reputation and culture like and does it align with my brand?

Only if you are completely satisfied with the answers should you move towards renting a booth.

Tips To Successfully Rent A Booth

• Build a brand rather than just renting a booth. Post about your brand on social media and get clients.
• Add some personal touches to your service to be memorable for your clients. Budget wisely so you can easily pay rent and still have money for other essentials such as taxes, insurance and products.
• Build a community and join communities so you can network and also advertise your services.
• Keep educating yourself, take courses and get certifications so you can stay ahead of the crowd.
• Organize your services with digital tools so that the appointment process is as simple as it can be and this way you will also save time to invest elsewhere.

Conclusion

Do you feel ready to rent a booth? Select Salon Studios can help you with the complete process and get you up and running in no time. All you have to do is contact us and we will be more than happy to help you in this journey to entrepreneurship!

Are you considering adding new salon additions that go beyond the basics? Do you have the itch to improve the space, but don’t know how to scratch it? Fret not, we had the same itch and came up with some of the quirkiest options that you should add to your salon to make it more comfortable, fun, and simply an experience your clients won’t forget.

Quirky Must-Haves For Your Salon

If you are tired of your salon looking and feeling the same, then we have a to-buy list for you. We can’t wait for you to see all the fun options we have, so let’s dive right in!

Image Source: freepik.com/wayhomestudio

1. A "Quiet Chair" Option

Haven’t we all had days when we’d rather not have small talk and just get the services we came in for? Making small talk takes a lot of effort from the employee and the customer, so what if there was a way we could avoid the awkward "will they, should they" dilemma and stick to the service without the conversation? There is!

A ‘Quiet Chair’ is a designated chair for introverts or people who are tired and looking for some peace or quiet. You can set up the quiet chair in one of the corners of the salon so that customers are not disturbed by other people, and you can also add some accessories to the chair, like noise-canceling headphones, to make the experience even more comfortable.

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A post shared by Dimensional & Lived In Blondes/Brunettes (@codymbeauty)

Just add the quiet chair appointment to your booking system so the employees know as soon as the client comes in.

2. A Polaroid or Instant Camera

What will a Polaroid camera do in a salon? Good question! Do you often find yourself kicking in the head, wishing you had taken a before picture of a client’s transformation? Well, no need to cry over spilled milk. The handy Polaroid camera is the perfect solution and a fun activity with your client.

As soon as your client walks in, sit them down in a beautiful corner of your salon and take a before picture. Once you have done your magic on them and they look like they just walked out of a magazine shoot, take the after photo.

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A post shared by Asmaa Mohamad Altamo (@asmaa.altamo)

It would be so much fun to compare the before-and-after pictures, and your clients can tell the difference you made and the effort you put in.

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A post shared by Veronica Hairdressing | Auckland (@veronicahairdressing)

An even better idea would be to have a bulletin board somewhere near the entrance of your salon so you can display all of the before-and-after pictures there.

3. Product Testing Station

Salons often sell cosmetic and skin care products within the salon. However, it can be exhausting to explain to customers what a specific product does, whether it’s good, and whether it will suit them or not.

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A post shared by ART IS. (@artissalon)

We have the best idea to avoid all the back-and-forth and the customers not even buying the product: Set up a testing table. Put all the products you want to sell on a shelf and set up a testing table so the clients can test and look at the product themselves.

This way, you will boost sales and expand your salon business because the products will be right in front of them, and you can also save yourself the hassle.

4. Eco-Friendly Disposable Slippers

It can be awkward and impractical to ask your clients to take off their shoes for a pedicure while they are also receiving other services. Instead of asking them to take off their shoes right before a pedicure, you can offer them eco-friendly disposable slippers as soon as they come in.

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A post shared by Marla Prete Roscoe (@marla_prete_roscoe)

This way, they will feel like they are in a hotel, well taken care of, and won’t have to walk barefoot just after they have had a pedicure. This won’t even add much to the cost, as you can order them in bulk to give your customers a five-star experience.

5. Mood-Lighting Remote Control

Lighting is key in a salon. Each service requires a different kind of lighting to ensure the clients’ comfort and relaxation. However, changing the lights manually each time can be a problem and disrupt client service. In this case, it is better to install mood lighting that you can easily control with a remote.

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A post shared by Randy | SD Color & Extensions (@styledbyrandy_)

This is especially a great idea, as lighting contributes to the ambience of your salon, and a peaceful, near-therapeutic experience will attract return clients.

6. Complimentary Snack Jars with Healthy Bites

A salon that offers coffee to its clients is a winner in our eyes, but what if you go the extra mile and offer healthy bites to your customers and workers? That would be a great way to impress your customers. And you can even name them something fun so they feel cared for, such as beauty balls.

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A post shared by Craigfields Hair Studio and Spa Asheville NC (@craigfieldshairstudioandspa)

If a client posts it on their social media, that would be a win-win situation for you, as you would get free marketing. But ensure the snacks are kept in an airtight jar to remain fresh and healthy. Taking care of your clients and workers will only reward you in the long run.

7. Ergonomic Anti-Fatigue Mats

Hair stylists stand for hours to dye hair, apply hair treatments, and more. Standing for hours on end is unhealthy for stylists and can cause fatigue and more severe problems later.

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A post shared by Gillian Tudor (@gillzcurlz)

To prevent this, you can buy ergonomic anti-fatigue mats and place them where your stylists typically stand. And no, they don’t have to be plain or ugly. If you choose the right design, they can be a great addition to the salon’s overall aesthetic. Trust us, your stylists would thank you for it!

Conclusion

Are you excited to open shop? Select Salon Studios is ready to help you establish your salon and run it the way you want. These quirky ideas are a great way to win the hearts of workers and clients and ensure that your space adds value, peace, and self-care to everyone’s life.

Everyone has a passion they wish to pursue. Some dream of becoming doctors, engineers, accountants, or entering the beauty industry. When choosing a career path, you may have noticed the professional beauty services industry is rapidly expanding, projected to surpass $240 billion in 2025. That’s a promising direction to consider, especially if you’ve already built up relevant education and experience over the years.

If you’re planning to go solo and become self-employed, jumping in without proper preparation is a risky move. Not having a plan would be like diving into a pool without water. You’ll end up going head-first and injured, similar to experiencing losses and potentially having to close your beauty salon. And guess what, you’ll not be the first (or the last one). Statistics show that around 80% of salons close within the first two years of business operations.

This unfortunate fate can be heart-shattering, and very hard to recover from and start a career again. The good thing is that you’re here before starting a solo beauty business. We have listed down the top 7 mistakes that up-and-coming beauty professionals make when starting their own business. You’ll also see potential ways to avoid such mistakes. Let’s begin.

Mistake 1: Underestimating Business Planning

You might be amazing at cutting hair and rejuvenating the skin of your clients for winter weddings, Halloween parties, Christmas get together, and other occasions. But what about the business side of things? The operations, marketing, finances, and tons of other aspects, who’s going to look after that? As per studies, poor planning is the reason why 50% of personal care businesses fail within the first five years.

How to Avoid?

• You need to do a SWOT analysis of your business to ensure you make the most out of it.
• Set up SMART goals to ensure your business is moving in the right direction.
• Revisit your business plan after every 6-12 months to update your strategies.

Mistake 2: Ignoring Legal and Licensing Requirements

You can’t just lay your hands on a location and decide, “I’m going to open my beauty salon here.” Unfortunately, that’s what people tend to do. Some make the situation even worse by investing heavily in constructing a new salon.

When the self-employed beauty professional ignores the step of studying requirements, here are two of the common things that can happen.

• Potential Scenario 1: They need to stop construction because they lack the permits, certification, or fail to meet other required formalities.
• Potential Scenario 2: After construction, if the professional fails to maintain the health and hygienic guidelines, along with professional standards, it can result in a shutdown.

What’s common in both scenarios? Your investment is wasted.

How to Avoid?

• Instead of reading the guidelines of the United States, look at regional licensing requirements. These include knowing about the needed certifications, sanitation standards, and more
• Register your business for liability insurance to protect yourself and your clients.

Mistake 3: Poor Financial Management

Imagine you’re getting amazing traction with clients pouring in. But here are some questions that people ignore.

• Where’s the money going?
• What are your expenses?
• Does it equal your income?
• Do you have sufficient reserves for rainy days?
• How much tax do I have to pay?

Again, not managing the cash flow properly can lead to early business closure.

How to Avoid?

• Have a separate bank account to help manage your income and expenses.
• Use tools like QuickBooks or Wave to track your costs, profits, and tax obligations.
• Keep a financial reserve of at least six months before taking up any expense.
• Create an emergency fund to use only when necessary.

Mistake 4: Not Investing in Continued Education

Even if a person has decades of experience, there’s always more to learn. It’s easy for ego to set in, and the person to go like, “I know everything there is to know.” That will give an opening to other beauty service providers to upskill themselves and overtake them. The reason is that the trends are constantly changing, and so are consumers’ expectations. To give a positive and desirable experience, you need to keep track of what’s going on in the market.

How to Avoid?

• Attend workshops and make use of online education platforms.
• Earn new and recognized certifications from reputable names.
• Network with mentors to learn about the best practices.

Mistake 5: Neglecting Marketing and Branding

Relying on word-of-mouth and walk-ins can only get you so far. For those doing this, there comes a time in their career when they go like, “If only I had focused on marketing.” That’s usually at the point when new clients aren’t coming in, and the existing clients jump to your competitors, offering better services and experience.

According to numbers, 81% consumers research online before opting for a product or service, and 93% assess the business based on the online reviews. That means, if someone doesn’t have an online presence, they won’t be able to be noticed by potential clients. You’d not want that someone to be you, right?

How to Avoid?

• Create professional accounts on social platforms like Instagram, TikTok, Google My Business, and other local listing platforms. Also, remember to keep them active with engaging content.
• Build an online portfolio to showcase your skills and experience.
• Make it easy for your clients to book appointments through an online booking platform.
• Encourage the clients to give reviews and testimonials on online platforms.

Mistake 6: Setting Unsustainable Pricing

In search of higher profits, professionals make the mistake of raising prices. Doing so, they only succeed in ensuring their existing and potential clients move to their competitors who might be offering better pricing. Having said that, beauty professionals can’t also underprice their services, as they may end up lower or no profit.

According to the Small Business Administration (SBA), trying to be cheap while presenting your brand as high quality leads to failure.

How to Avoid

• Calculate your hourly rate based on the desired income, business overheads, and similar factors.
• Research the local market pricing.
• Offer packages and add-on services to entice consumers to spend more.
• Change the pricing based on the trends and demands for the services.

Mistake 7: Overworking Without Setting Boundaries

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When beauty professionals are getting tons of clients and increased revenue, it can be really hard to say no. Being self-employed, they’ll need to handle it all themselves, leading to:

• Working late hours
• Answering messages and calls
• Skipping personal time

Yes! This might work short-term as the professional will enjoy the revenue their business is generating. But in the long run, fatigue might kick in, leading to:

• Burnout
• Lower quality service
• Poor client experience

That’s not something you’d want.

How to Avoid?

• Set strict business hours and don’t entertain client queries after that.
• Use online booking systems like Calendly to manage appointments, instead of doing it manually.
• Reserve the unscheduled time for resting and personal tasks.

Summing It Up

Now that you know the common mistakes by new beauty professionals, are you scared to take the first step? Well, you shouldn’t be, and we’ll tell you why. One, you know the mistakes that previous self-employed professionals have made, giving you the chance to learn and correct them.

Two (as a more convincing reason), you don’t need to have a separate place to offer beauty solutions, especially for haircare services. Why? Because you have Select Salon Studio, a reliable private studio, where you can do what you do best, offering amazing haircare services. No more worrying about factors like taking care of the salon amenities, managing equipment, among others. They can help you create a solid personal brand and make your solo business thrive even more.

Ping them to know more about it!

The salon business has taken over the beauty industry. In 2023, Global Market Insights valued global salon services at $116 billion. This shows how salons have become the new face of the industry.

Finding a functioning salon can be challenging because not every salon is up to par. We must be careful about settling on a salon, especially when renting one. It doesn’t matter where you live; establishing a salon anywhere is where your untapped potential truly blossoms and leaves an impression on the clientele.

We’re here to tell you that you can open a salon rental without a doubt. You just need a little guidance on how to approach this niche. The amazing thing about renting a salon is that you don’t need too many qualifications to determine why you’re eligible or fit to run a salon business and expand it. That part is secondary — the primary part is the fact that you’re opening it.

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Let’s give you 5 tips on how you, as a beautician, can open a salon rental and become successful in your venture.

1. First things first: Set Your Budget

It’s important to know your fiscal space before your salon rental space. If the rent is too much, it’s best to avoid that place and try another one. In the end, it’s about how much you have and how much you expect yourself to earn in the future. We recommend you research thoroughly before actually cutting a deal.

2. Know Your Location

The above examples are merely for your idea. If you live somewhere else, ask around and see if there’s a place for you to open your salon. We believe there’s something for everyone. All you have to do is pick a place that is not far from your house, meaning your budget is already limited, so picking a far-off place for your business is likely to affect the resources you have.

For instance, if you want to rent a salon in Maumee, Ohio, Uptown or the Business Corner might be your best choice as they’re famous for their commercial areas and affluent residents.

A nearby location also saves you from traffic hassles, making it easier for you to reach your business establishment without looking rough, and as a beautician, you should be looking your best at all times.

3. Make a List of the Merchandise You Need

This third tip is crucial since it’s related to your inventory. What’s the point of opening a salon when there’s no stock? The burden of a limited budget, attracting clients, and operational efficiency is demanding, but worth it.

Focus on the following amenities for your salon rental:

• Relaxing Atmosphere: Despite the burden, try making your customers as cozy as possible. When they’re laid-back, they’re in sound mind and can express their requirements more clearly.
• Privacy: Of course, a salon should have privacy, whether it’s a rental or not. When customers see how much you prioritize their privacy and safety, they’ll talk about it with others, eventually promoting your salon and setting you up for success.
• Comfortable Seating: Ergonomically designed chairs are your best friends, improving client comfort and business repetition. Along with these chairs, focus on providing the perfect cushioning. That way, your customers can wait for their turns while experiencing the mellow flavor of your salon.

4. Organize Wash Stations

These stations are the core of your salon. This is where your clients’ hair is washed and conditioned. A reclining chair, an adjustable sink with a sprayer, a faucet, and a traditional haircare toolbox are common in wash stations. These are essential for creating a relaxing and productive hair-washing station in your salon. Once you wash their hair and show your magic, you can easily make more money for a more well-equipped wash station and thrive as a beautician in the industry. Remember, the sky’s the limit.

5. Organize Styling Stations

Finally, after washing the hair, you need to style it with care and purpose. Listen to what your clients have to say about what they want and style and act accordingly. To your surprise, you only need styling chairs, a mirror, and sufficient lighting for your clients. These three things will go a long way in your salon, being conducive to the equipment you need to run everything without a hitch.

End Note

From washing to styling, you managed all the things and didn’t flinch. That’s what we want for our readers.

Let’s give you a rundown: first, know your financial situation. Before you even think about going for a salon rental, make sure you have enough budget.

Second, wrap up an ideal location. It should be near to your home, a location that doesn’t let you get strangled in traffic congestion.

Third, get everything you need to complete your inventory. This is crucial for your business operation, so be careful.

The last two tips revolve around having proper washing and styling stations. As someone who has rented a space, it’s best that you don’t go overboard and simply stick to these two integral stations, just so you can cater to your clients’ needs.

We wish you all the best. Comment down below and share your salon story.

Are you doing enough to add more green to your salon?

You set yourself up for ultimate failure when you think it’s unnecessary.

With so many greenhouse emissions affecting everyone and everything, it becomes all-important to change your approach towards how you run your salon. Or else, be ready to lose your precious customer base as you won’t strike as environmentally responsible.

According to data from The Ecologist, salons contribute over 150 million pounds of unrecycled foil, toxic chemical waste, and plastic bottles to landfills and waterworks annually. That’s around 12.5 million pounds each month, and it’s expected to rise.

Even an iota of waste generated by a salon has a detrimental effect. This business uses heaps of tools that cause environmental damage. From plastic shampoo and conditioner bottles to foils and color tubes, the risk is imminent.

Green Your Salon: A 4-Step Ladder to Sustainability

You must get the ball rolling and upgrade to an eco-friendly salon.

Set Up An Eco-Friendly Salon Studio

Stay tuned for a quick guide to incorporating five green practices and make it happen.

1. Reduce Energy Consumption

As basic as it sounds, it’s a decisive step. Many salon owners are big on investing in pricey incandescent bulbs. What’s worse is these bulbs are not conducive to a green environment. Instead, switch to light-emitting diode (LED) lighting. It consumes 75% less energy and lasts 25 times longer.

Furthermore, optimize your salon’s temperature. Doing so requires programmable thermostats, helping you control the heating and cooling levels. Maintain your heating, ventilation, and air conditioning (HVAC) system.

Image Source: freepik.com/freepik

Being a salon owner, it’s inevitable to stock your inventory with equipment such as hairdryers and washing machines. Just ensure you bring energy-efficient equipment to your establishment. In other words, they should gulp limited energy and perform as productively as their traditional counterparts.

2. Minimize Water Usage

Wasting water is not an uncommon fact. In 2020, the beauty industry overdid the water, availing itself of 10.4 million tons. Don’t be among those salon owners who fail to rationalize high water requirements.

Image Source: freepik.com/Racool_studio

A great way to streamline water usage is by installing low-flow fixtures. Faucets and showerheads functioning on low-flow facilities enable you to conserve water.

Another strategy is using cold water for towels and linens. It economizes on energy and extends the life of your fabrics.

Hurray! You preserved energy and didn’t throw away the textile.

3. Utilize Sustainable Products

Transforming your salon into an eco-friendly one may invite specific challenges. It’s pretty much possible to replace all your goods with sustainable merchandise. However, it’ll be an ace in the hole.

Image Source: freepik.com/freepik

Go for goods free from harmful chemicals and packaged in recyclable materials. We recommend you settle on products made from natural ingredients in addition to refillable vessels and ecological packaging.

Here’s a list for better understanding:

• Shampoos and conditioners with coconut oil and cocoa butter.
• Extracts of natural plant oils and herbs.
• Hair sprays and styling creams with ungurahui oil and quinoa.
• Gels with aloe vera.
• Repair treatments with chamomile, rosemary, and sunflower seed oil.
• Hair clippings with compostable qualities.
• Foils and color tubes with aluminum.
• Plastic containers with reusable properties.

4. Manage Waste

The transition from a consumptive business to an eco-friendly commerce calls for dynamic measures. The primary measure is waste management which you need to master.

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Let’s expose you to a few tweaks for the mastery.

• Separate Waste

Consider dividing waste into different categories. Put an individual bin for plastic waste and an individual bin for glass waste. It’s an effective method to dispose of waste and recycle it.

• Partner with Recycling Services

Recycling services often have the expertise to handle specific types of salon waste. Contact your local recycling service provider and sort things out.

• Engage and Educate

It’s on your shoulders to talk to your staff and train them regarding waste management. Tell them about sustainable practices and see the difference.

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Conclusion

Shifting your salon to eco-friendly routines is vital for sustainability and customer retention.

If you apply competitive energy solutions, learn water etiquette, prioritize sustainable products, and address waste, you can appeal to a growing pool of eco-conscious clients. Lead yourself and your crew as green advocates.

Select Salon Studios is a platform that provides spaces for salon professionals. Moreover, they offer hair styling, massage therapies, and skin and nail care services. We’re determined to give you a spacious atmosphere where you can direct your business through eco-friendly practices.

Contact us for an upscale space for your salon.